Livguard is an emerging powerhouse in the energy solution space. The company stands for technical achievements, innovation, quality, reliability and contemporariness. The promoters of Luminous brand came together yet again with a world of proven talent, delivering breakthrough innovations, giving customers a unique competitive edge and enabling societies to master their most vital challenges by creating sustainable value via brand Livguard. Livguard is an evolving player starting with its offering in automotive batteries, Inverters and Power backup, Mobile Accessories, Stabilizers, Solar renewable energy followed by Lithium ion and its enabling technologies and devices that bring in the dimension of smart energy solutions.More
Livguard with a keen eye on the green environment facets is focused towards employing the most advanced control technology available to reduce lead emissions in the air, waste water and storm water. With unique advantages.like brands, premium products, superior marketing assets, global and domestic reach and distribution, and some of the best people in the industry Livguard is all set to keep growing rapidly .
Our Values: Aim & Act
Values in Action
Value Connect: Aim
Aim outside your comfort zone, Invest/deploy resources prudently as working like an owner of your own business.
This is about entrepreneurship and setting stretched goals; high performance, not tolerating mediocrity, get-up-and-go, audacity, energy; spotting opportunities, outsmarting competition, being an ambassador of the organization; continuously seeking to innovate processes, practices and deliverables; watching investment & cost very carefully taking calculated risks while deeply understanding its implications.
Value Connect: Inspire
Inspire and energize your team
Building a shared Vision developing clear goals and standards of performance; encouraging accountability through empowerment; demonstrating and supporting a healthy work/life balance; appreciating in case of outstanding work and taking right action if work is consistently below standards.
Value Connect: Measure
Measure, track and review results
This is about delivering on commitments and focusing on results; executing; perseverance; discipline; knowing your numbers; asking when in doubt. Recognizing and rewarding performance of team.
Value Connect: Analyse
Analyze Customer needs and being a Customer champion
Customer first- that’s the reason why we exist! Exploring and analysing customer needs; being responsive. Delivering products & services towards customers delight. Knowing the competition and learning what they do well. Being a customer champion, having a long term focus.
Value Connect: Communicate
Communicate honestly and listen carefully
This is about listening with the belief that what others are saying is worthwhile; being open to ideas. When feedback is given, listening with a spirit of ‘tell me more; first acknowledging and then adding your own; being committed to continuous learning. Being on time is also an important way of respecting others.
Value Connect: Teamwork
Creating winning team working with Trust
This is about collaborating towards a common goal: creating value through cooperation and teamwork; working in a boundary-less manner, breaking down work silos; holding each other to accountable, supporting; sharing knowledge; demonstrating confidence in others, doing more together.
Leading by example
They say attitude separates the great. It clearly reflects in the case of Mr. Rakesh Malhotra. For, his restlessness with the ordinary always talked volumes about him. Not settling for WHAT-IS, he always showcased traits visible in scientists and great visionaries. What changes can be made to the existing structures and technologies to make them at par with future ready generation. Mr. Malhotra’s this very attitude brought him to the doors of entrepreneurship after completing his engineering studies followed by industry a brief stint with the industry.
Starting his innings with Luminous Power Technologies, he coined the success mantra for the company. As the flagship product of the brand, Luminous Power Technologies caught the attention of Schneider Electric and soon the process of handing over an established market leader started and the stage was set for change of hands. The brand was sold to Schneider in its entirety, but certain elements were still retained, like experiences and readying blueprints for success stories, apart from others. Charting on to many paths, his driving force still remains his innovative spirit to add something extra to his products backed by extraordinary services. He mainly stretches his arms in businesses which are still a concept to the contemporary, so the visionary in him always takes precedence than his marketing side. Like, he has set up an India-centric VC fund with an anchor investment of USD 30 million, apart from Telecom, Water, Renewable Energy and logistics.
Known for his unique approach towards marketing, he lays down a different plan for a different vertical of business, which is more industry specific than market specific.
No wonder, Mr. Malhotra is the silent spectator, an active participator and a prolific mentor to many entrepreneurs too.
Navneet joined Rakesh Malhotra, right after completing his engineering degree and has been one the main pillars of SAR Group for the last 20 years. One of the main forces behind Luminous Power Technologies, he handles functional areas like procurement, supply chain, production, project management. He holds key elements in SAR Group’s success graph.
Gurpreet Bhatia, an engineer by profession comes with a formidable experience of over 25 years Know in B2B and B2C channels in local and global roles of Marketing, Sales and Strategy. During his tenure with companies like Castrol India, Shell India and Bharat Petroleum he has gained vast expertise in Leadership of large teams and setting new businesses, P&L Accountability, International Marketing, Brand and Channel Management, Business Development, Relationship Management and Operations. Armed with required experience of successfully operating in large, multicultural and cross functional team both at local and global level and supported by strong leadership and communication skills, he has been instrumental in planning new entries and establishing brands in small district level, national and International geographies in his previous roles.
An Electronic engineer he wears many hats with aplomb. He is a certified life coach and an immensely experienced individual with diverse expertise. Be it service, management, strategic planning or HR, he has contributed in delivering excellence for the SAR Group for over 22 years now. His total experience adds up to 25 years and he is currently handling Livegreen and clean energy.
A Chartered Accountant by profession, Mr. Atul Jalota has earlier worked with leading Indian business houses and a multi-national investment bank, before taking up the charge at SAR Group. A man of 20 years of experience in Corporate Finance, Investment Banking and Operations, he was a co-founder of a software product company in the Telecom Billing Domain. This, later grew to over 500 people and a revenue of USD 30 Mn within 10 years of inception – and owes its success to Mr. Jalota.
Being associated with leading brands like Vintron Informatics Ltd., Microtek International Pvt. Ltd., Kobian Singapore Pte Ltd. (MNC), Luminous Power Technologies Pvt. Ltd., expertise comes naturally to Mr. Alankar Mittal. With over 17 years of experience in Sales, Marketing, Channel & After-sales Service Management, his experience across many industries / trades makes him a master of all trades, like IT hardware, Power Back Up solutions, Diesel Gensets, Home Electrical, Water purifier, Mobile devices and Mobile Accessories.
30 years of experience in lead acid battery from product development to factory set up. Worked with various leading organisations – Exide, JCI, Yuasa and Shinkobe within India, Japan and ME. Has few patents to his name. Worked on several product and process innovations
Enormous scale. Extreme efficiency.
Enormous Scale. Extreme Efficiency.
Livguard is the third largest Industrial battery manufacturer from India. There might be ways to revolutionise batteries but not in the laboratory. Instead, it’s in the factory floor that helps us achieve enormous scale and extreme efficiency. In the end, we measure our success by our clients’ success.
A commitment to a vision of excellence and persistent effort over time. We believe in the frugal manufacturing process with the objective of making the life of customers/society convenient and returning to the community for the resources used.
Optimum Utilization of Human Resource
We believe in empowering our employees not for namesake, but involvement directed at improving quality, cost, and customer satisfaction.
Our approach to manufacturing excellence is focused on the ‘non-negotiable’ basics of daily manufacturing discipline – How we run. What can we do today to optimize today’s production?
The SAR Group
A conglomerate with multiple lines of businesses
SAR is a unique Group, with a bright future. We have ambitious plans for sustainable growth and an intense sense of purpose.
A clear direction for us
Our purpose is to make good living attainable. We work to create a better future every day, with brands and services that help people live well and get more out of life. By combining our expertise with our deep roots in diverse cultures, we’re continuing to provide a range of products to suit a wealth of consumers.More
Our Priorities and Principles
SAR is committed to supporting sustainability and providing our consumers with the products they need to live well and get more out of life.
A conglomerate with multiple lines of businesses
SAR Group, progenitor of brand Luminous is a leading global company delivering high quality power products for home and commercial applications.
After the resounding success of Luminous, in 2011 Mr Rakesh Malhotra, who has nurtured the brand for over 24 years, divested 74% of his holding in Luminous Power Technologies to French electrical and power management major, Schneider Electric and the remaining 26% in 2016.
Our Business Portfolio
The company’s group portfolio comprises purity, health and wellness, energy storage, home electricals, renewable energy, power backup and power storage, renewable and alternate energy solutions like biomass pellets and solar, respectively.
Founded in 1988, the group has revenues exceeding US $ 500 million in FY 14-15 and has grown in strength year-after-year to 4000 employees. The group, apart from its dominating position in the domestic market has spread its magic globally.